EXE.EYES ↗
START A CONVERSATION / 01, 03

Let’s build something real.

A few useful details. We’ll review the fit and scope before recommending a way to work together.

01 / What brings you here?I’m looking for
What do you need?

Rings on desktop and phone
Rings: menlo, on desktop
Rings: 2021, on a phone
Rings: j curve, on desktop
Rings: company, pitch, public, on three phones
Rings: bell, on desktop
Art Direction
3D Design
Creative Development

Sequoia Capital read the way you read a tree: one ring a year since 1972.

Case study / Rings

Sequoia Capital, read the way you read a tree. One ring a year since 1972, each set with the companies it planted that year. A firm's history, made readable as wood.

Studio
Exe.Eyes Labs
Subject
Sequoia Capital
Services
Concept · Art Direction · 3D Design · Creative Development · Sound
Built with
Three.js · GLSL · Web Audio · Custom Coded
Year
2026
01

The Forest

One Tree for Each Company

Each of the 432 companies is a tree grown on the GPU from the year Sequoia partnered with it, in one forest you can walk at full frame rate. Height is the years since Sequoia partnered. Gold at the foot: it listed. Pale: it was acquired. The whole of the 1970s planted two trees. 2022 alone planted forty-seven. Point at any tree for its name; open it and read its rings.

02

How a Fund Works

Roots, Rings and the Book

The fund's mechanics are drawn live: money comes in through the roots, grown by space colonisation; the J-curve; a power law you can plant a hundred times again; a company in rings, each round a ring of new owners; the pitch in ten headings; going public, a book of demand you price by hand, and the bell.

Selected screens
Rings: 01 Menlo Park, 1972, 02 $3,000,000
Rings: 03 Fifty-four years, full bleed
Rings: 04 How a fund works, 05 The J-curve
Rings: three phones: the pitch, going public, bankers
Rings: 06 No expiry date, 07 Every ring is a year someone kept going
Rings: how it is built: the forest from above, the height curve, one section
Rings: typography and colours

A concept by Exe.Eyes Labs. Sequoia Capital is a trademark of its owner. Not affiliated. Companies and years as Sequoia lists them on sequoiacap.com; fund figures are illustrative, not Sequoia's.

FROM THE WORK TO YOUR BRIEF

A different business.
The same attention.

Tell us what caught your eye, what your project needs to achieve and where you are in the process. We’ll discuss the scope before recommending an engagement.