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Evolution on desktop and phone
Evolution: traded, on desktop
Evolution: gold silver, on a phone
Evolution: sword shield, on desktop
Evolution: charmander, celebration, quiz, on three phones
Evolution: thirty, on desktop
Art Direction
3D Design
Creative Development

Thirty years of Pokémon, played on the six screens it lived on.

Case study / Evolution

Thirty years of Pokémon, played on the screens it lived on. In 1990, a boy from Machida who collected insects saw two Game Boys joined by a cable. He imagined creatures crossing it, from one player to the other. Six years later, on 27 February 1996, they arrived.

Studio
Exe.Eyes Labs
Subject
Pokémon at thirty
Services
Concept · Art Direction · 3D Design · Creative Development · Sound
Built with
Three.js · GLSL · Web Audio · Custom Coded
Year
2026
01

Six Screens

1996 to 2026

Evolution sets out to show a world changing with the screen it lives on. Each region is rendered at its own console's line count, 144 on the Game Boy, 192 on the DS and 240 on the 3DS, and shown through a shader of that display: four greens and a dot matrix, then 15-bit colour, then the full picture. The consoles are modelled to the millimetre from the hardware, and every button presses. Choose your partner, then walk, jump and cry your way through six generations.

02

The Vault

Twelve Cards, Thirty Pikachu, 1,025 Pokémon

Twelve cards that made thirty years: browse them, click, hold it to the light. Thirty Pikachu by thirty illustrators, from Ken Sugimori to Atsuko Nishida. Who's that Pokémon? Then every one of them, 1,025 in thirty years. The score is synthesised live in the browser, growing from four chiptune voices as the years pass.

Selected screens
Evolution: 01 Red & Green, 02 Gold & Silver
Evolution: 04 Diamond & Pearl, 05 X & Y
Evolution: three phones: the title, Charmander, every one of them
Evolution: 06 Thirty Pikachu, 07 Why thirty matters
Evolution: how it is built: one world, six screens; one Charmander, thirty years
Evolution: typography and colours

A fan homage by Exe.Eyes Labs. Pokémon © Nintendo, Creatures, GAME FREAK, The Pokémon Company. Not affiliated. Cards from TCGdex and Bulbapedia, credited to their illustrators. Sprites and HOME renders from PokeAPI.

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