EXE.EYES ↗
START A CONVERSATION / 01, 03

Let’s build something real.

A few useful details. We’ll review the fit and scope before recommending a way to work together.

01 / What brings you here?I’m looking for
What do you need?

ELEVATION on desktop and phone
ELEVATION: site, on desktop
ELEVATION: fin, on a phone
ELEVATION: view, on desktop
ELEVATION: table, held, city, on three phones
ELEVATION: materials, on desktop
Art Direction
Generative Design
Creative Development

One tower written as a grammar, its drawings and the real city drawn from the same model.

Case study / ELEVATION

One tower, written as a grammar. The building and its drawings are the same model; the city around it is the real one. A building written as rules in code, stood in the real Business Bay.

Studio
Exe.Eyes Labs
Subject
A tower for Business Bay, Dubai
Services
Concept · Art Direction · Generative Design · Creative Development · Motion Design
Built with
Three.js · GSAP · OpenStreetMap · Custom Coded
Year
2026
01

The Grammar

Podium, Body, Setbacks, Crown

The tower is a grammar, not a model file. Change its height, its twist or its steps, and every floor is rebuilt and recounted. A concrete core carries the lifts and stairs to the crown; bronze fins at 1.5 m centres turn with the plate floor by floor and shade the glass from the low western sun. Every building around it is a real footprint from OpenStreetMap, at its mapped height.

02

The Drawings

Drawn From the Model

Plans, sections and elevations are drawn from the same model as vectors, and one camera move turns the building into its own elevation. Then the view from your floor, the residences, and the city switching on after sunset: every lit window sits on a real building's wall.

Selected screens
ELEVATION: 01 Crown, 05 Fin and glass
ELEVATION: drawn from the model: three sheets
ELEVATION: 06 The view from L52, 07 The living room
ELEVATION: how it was built: the same tower at five settings
ELEVATION: typography and colours

ELEVATION and Marqab Developments are fictional. Burj Khalifa and every other building shown belong to their owners. A concept by Exe.Eyes Labs; not an offer of property. City data © OpenStreetMap contributors, ODbL 1.0.

FROM THE WORK TO YOUR BRIEF

A different business.
The same attention.

Tell us what caught your eye, what your project needs to achieve and where you are in the process. We’ll discuss the scope before recommending an engagement.